NLTRA Advocacy


The North Lake Tahoe Resort Association/Chamber of Commerce is a collective voice for the local business community and advocates on their behalf through Workforce Development, Achievable Housing, and Transportation Solutions. In addition, the Chamber identifies supportive policies with local and regional government agencies to enhance business efforts and long-term sustainability.

Most recently, the NLTRA advocated for the renewal of Measure A, which represented the 2% Transient Occupancy Tax paid only by lodging guests who spend the night in North Lake Tahoe hotels and short-term rentals. On average, the tax generates approximately $4 million annually and helps to fund projects and quality of life services exclusively for our community like workforce housing, traffic reduction and transportation initiatives, bike paths, and trash and litter services in public areas.


**Community participation encouraged at joint CAP/TOT/TBID committee workshop on February 15, 2023**

The NLTRA will co-convene a community meeting with Placer County from 11 a.m. to 3 p.m. on February 15 at the North Tahoe Event Center in Kings Beach to discuss the landscape of priority project and program areas in the region including workforce housing, transportation, and tourism impact mitigation. The information gathered will be used by the TBID Advisory, Zone 1, TOT, and CAP committees to help gain a baseline of understanding of these priority areas as they enter upcoming grant cycles for the allocation of TOT and TBID funds.

This meeting will provide an opportunity for community members to learn about the current landscape and the status of projects, and provide feedback in priority-setting. Topics to be covered will also include the results of the recent community survey focused on priority project areas, explanation of what each committee does and how the various committees work together, how TOT and TBID funds are being allocated, and how to stay engaged in the process.

For those unable to attend in person, virtual attendance will also be available via Zoom. The meeting agenda will be posted at least 72 hours in advance and Zoom registration details will be available here. Residents and representatives from local businesses are encouraged to attend.