NTCA Advocacy


The North Tahoe Community Alliance is a collective voice for the local business community and advocates on their behalf through Workforce Development, Achievable Housing, and Transportation Solutions. In addition, the NTCA identifies supportive policies with local and regional government agencies to enhance business efforts and long-term sustainability.

Most recently, the NTCA supported for the renewal of Measure A, which represented the 2% Transient Occupancy Tax paid only by lodging guests who spend the night in North Lake Tahoe hotels and short-term rentals. On average, the tax generates approximately $4 million annually. It helps to fund projects and quality-of-life services exclusively for our community like workforce housing, traffic reduction and transportation initiatives, bike paths, and trash and litter services in public areas.


Joint CAP/TOT/TBID committee workshop took place on February 15, 2023

The NTCA co-convened a community meeting with Placer County on February 15 at the North Tahoe Event Center in Kings Beach to discuss the landscape of priority project and program areas in the region including workforce housing, transportation, and tourism impact mitigation. The information gathered will be used by the TBID Advisory, Zone 1, TOT, and CAP committees to help gain a baseline of understanding of these priority areas as they enter upcoming grant cycles for the allocation of TOT and TBID funds.

This meeting allowed community members to learn about the current landscape and the status of projects, and provide feedback on priority-setting. Topics also included the results of the recent community survey focused on priority project areas, an explanation of what each committee does and how the various committees work together, how TOT and TBID funds are being allocated, and how to stay engaged in the process.

For more information on the topics covered, please check out the agenda or meeting recording.

View Agenda

View Meeting Recording

Initial Survey Responses from Local Residents and Business Owners