NLTRA Advocacy


The North Lake Tahoe Resort Association/Chamber of Commerce is a collective voice for the local business community and advocates on their behalf through Workforce Development, Achievable Housing, and Transportation Solutions. In addition, the Chamber identifies supportive policies with local and regional government agencies to enhance business efforts and long-term sustainability.

Most recently, the NLTRA advocated for the renewal of Measure A, which represented the 2% Transient Occupancy Tax paid only by lodging guests who spend the night in North Lake Tahoe hotels and short-term rentals. On average, the tax generates approximately $4 million annually and helps to fund projects and quality of life services exclusively for our community like workforce housing, traffic reduction and transportation initiatives, bike paths, and trash and litter services in public areas.