North Lake Tahoe Resort Association

Covid-19 Community Updates

The North Lake Tahoe destination is continuing to monitor the COVID-19 outbreak with guidance from public health and government officials, along with tourism-industry partners to ensure the most accurate and timely information is provided.

North Lake Tahoe Resort Association

C H A M B E R  O F  C O M M E R C E

The North Lake Tahoe Resort Association is a vital part of the North Lake Tahoe community. Serving both small businesses and major resorts, the organization enhances the region's vibrancy by advocating for a sustainable year-round economy, building midweek and shoulder season visitation, supporting transportation and workforce housing solutions, sponsoring business education, and providing visitor information services. The North Lake Tahoe destination is focused on safe, responsible travel practices.

North Lake Tahoe's TBID Secures Two Funding Sources

$4.1 Million
in Transient Occupancy Tax (TOT) will be redirected to the North Tahoe region for traffic management projects and workforce housing initiatives.

$6 Million
in TBID revenues will bolster a year-round economy, offset tourism impacts and support local businesses.

Our Mission

The North Lake Tahoe Resort Association (NLTRA) serves as both the Chamber of Commerce and the Destination Marketing Organization for the greater North Lake Tahoe region. The NLTRA is primarily funded through an agreement with Placer County for use of a portion of the Transient Occupancy Tax (TOT) funds. These funds provide a full spectrum of tourism marketing focused on midweek and shoulder-season visitation including: conference and leisure sales, consumer marketing, special events, and visitor services for businesses in the North Lake Tahoe area. Membership fees, sponsorships and fundraising provide Chamber of Commerce activities within the region including:  educational support, business development, advocacy, networking, and economic analyses.  The NLTRA is a nonprofit public-benefit corporation.

Events &



Small Business Season!

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Plates for Powder is Back!

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Recovery Aid: Resources for Businesses

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