North Lake Tahoe Resort Association

C H A M B E R  O F  C O M M E R C E

The North Lake Tahoe Resort Association is a vital part of the North Lake Tahoe community. Serving both small businesses and major resorts, the organization enhances the region's vibrancy by advocating for a sustainable year-round economy, building midweek and shoulder season visitation, supporting transportation and workforce housing solutions, sponsoring business education, and providing visitor information services.

Our Mission

The North Lake Tahoe Resort Association (NLTRA) serves as both the Chamber of Commerce and the Destination Marketing Organization for the greater North Lake Tahoe region. The NLTRA is primarily funded through an agreement with Placer County for use of a portion of the Transient Occupancy Tax (TOT) funds. These funds provide a full spectrum of tourism marketing focused on midweek and shoulder-season visitation including: conference and leisure sales, consumer marketing, special events, and visitor services for businesses in the North Lake Tahoe area. Membership fees, sponsorships and fundraising provide Chamber of Commerce activities within the region including:  educational support, business development, advocacy, networking, and economic analyses.  The NLTRA is a nonprofit public-benefit corporation.

Events &



North Lake Tahoe Marketing Cooperative Wins Big at Visit California Poppy Awards

Read More


NLTRA Seeks Applicants for their Board of Directors

Read More


Qualified Organizations to Help Support Australia

Read More