North Lake Tahoe Resort Association

North TahoeCommunity Alliance

Serving both small businesses and major resorts, the North Tahoe Community Alliance enhances the region's vibrancy by advocating for a sustainable year-round economy, building midweek and shoulder season visitation, supporting transportation and workforce housing solutions, sponsoring business education, and providing visitor information services. The North Lake Tahoe destination is focused on safe, responsible travel practices.

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North Lake
Tahoe's TBID Secures
Two Funding Sources

$4.1 Million

in Transient Occupancy Tax (TOT) will be redirected to the North Tahoe region for traffic management projects and workforce housing initiatives.

$6 Million

in TBID revenues will bolster a year-round economy, offset tourism impacts and support local businesses.

Our Mission

The North Tahoe Community Alliance (NTCA) promotes and manages visitation and collaborates to achieve economic health, community vitality, and environmental sustainability to benefit our residents, businesses, and visitors.

News

NCTA Color Logo

01.20.23

The NLTRA is now the NTCA

2022 TBID and TOT funds distribution

01.16.23

Over $5M in TOT and TBID Funds Reinvested in North Lake Tahoe in 2022

NLTRA TBID FUNDS NTBA AND TCDA

12.22.22

North Lake Tahoe TBID Funds Local Business Associations