NTCA | North Tahoe Community Alliance

North TahoeCommunity Alliance

Serving both small businesses and major resorts, the North Tahoe Community Alliance enhances the region's vibrancy by advocating for a sustainable year-round economy, building midweek and shoulder season visitation, supporting transportation and workforce housing solutions, sponsoring business education, and providing visitor information services. The North Lake Tahoe destination is focused on safe, responsible travel practices.

North Lake
Tahoe's TBID Secures
Two Funding Sources

$4.1 Million

in Transient Occupancy Tax (TOT) will be redirected to the North Tahoe region for traffic management projects and workforce housing initiatives.

$6 Million

in TBID revenues will bolster a year-round economy, offset tourism impacts and support local businesses.

Our Mission

The North Tahoe Community Alliance (NTCA) promotes and manages visitation and collaborates to achieve economic health, community vitality, and environmental sustainability to benefit our residents, businesses, and visitors.

Thursday 06.01.23

66th Annual Community Awards Dinner



Now Hiring Lake Tahoe Ambassadors


Summer 2023 Road Construction Resources


NTCA Launches Community Vitality and Economic Health Investment Program