Top 5 Things You Need to Know Right Now - September Edition | NLTRANLTRA

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Top 5 Things You Need to Know Right Now - September Edition

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09.13.22

Dear North Lake Tahoe community member, business owner, supporter:

My hope is that you had a fantastic summer, and that you were able to get out and enjoy your favorite activities on the lake and in the mountains of our North Lake Tahoe community.

If you attended the final concerts of the summer in Kings Beach and Tahoe City over Labor Day weekend, hopefully you were also able to stay and watch the Drone Light Shows that had been postponed from July 3 & 4 due to unseasonable weather. To help gage community sentiment about the drone show celebration, in collaboration with the North Tahoe Business Association and Tahoe City Downtown Association, we’ll share a survey requesting your feedback in the coming weeks – stay tuned.

To advance the efforts of our TOT Committee and TBID Advisory committees, over the last several months our staff, board and committee members have been putting into place processes to evaluate grant funding requests that align with TOT and TBID funding priorities. I’ve detailed more about those efforts below, as well as the results of our recent membership vote to increase community representation on the TOT Committee.

I’m also glad to report that three of four open senior level positions on our executive leadership team have been filled. In addition to Kim Brown, our Director of Business and Community Relations who joined our team in mid-July, Francois Cazalot joined in mid-August as our Director of Finance, and Kirstin Guinn joined last week as our Director of Marketing and PR. All are local residents with tremendous experience in their respective fields and passion for our community, and I’m thrilled to have them on our team!

The final position on our leadership team has been re-posted as Economic and Community Development Director. The person hired for this position will be responsible for convening and collaborating with the TOT and TBID committees, plus Placer County’s CAP committee. Interested applicants are encouraged to learn more and apply.

Finally, our wildfire resources page has been updated with details pertaining to the Mosquito Fire, how to sign up for alerts and be prepared.

As always, if you have questions, we want to hear from you! Email us at info@gotahoenorth.com with your thoughts, suggestions or comments.

All my best,

Tony Karwowski
NLTRA president and CEO

 

Dollar Creek Workforce Housing Project
At the September 7 North Lake Tahoe Resort Association board meeting, our board made the formal recommendation to the Placer County Board of Supervisors to approve $602,743 in TOT funds to be used toward the Dollar Creek Workforce Housing Project for pre-development related assistance. Just over $455,000 of the funds are anticipated to be reimbursed by California Permanent Local Housing Allocation funds so that the leveraged TOT funds can be reapplied to other housing or transportation related projects in the future. The result is a net impact of $147,549 on TOT funds. The Dollar Creek project proposal includes plans for a mix of units that would be for rent, for sale, and a community service facility with potential uses such as a daycare center or library.

 

Membership Vote Supports Increased Size of TOT Committee
The membership vote held in August to increase the number of seats on the TOT Committee from 5-7 to 11-13 passed. As a result, the six community members named in June 2022 as “temporary advisory” members are now fully seated committee members, increasing the amount of community representation and diversity on the now 13-member committee. The TOT Committee, created after the formation of the TBID, is responsible for reviewing and recommending local housing and transportation projects to the Placer County Board of Supervisors to support with roughly $4M in annual funding.

 

TBID & TOT Grant Cycle and Timeline
To streamline the process for TBID and TOT grant funding, a biennial call for projects that includes a streamlined process for grant submission, review, award and tracking is being developed. The process is designed to create efficiencies and reduce confusion for grant applicants by leveraging a single initial project submission form. It will also allow staff to more easily review all applications and evaluate where they best fit within the funding source parameters. Our next step is developing and defining priority project areas and grant scoring criteria. When we have these structural components of the process approved and in place, we will open the grant cycle with a call for projects, hopefully this late fall/early winter.

 

Placer CAP Grant Applications are Open
The Capital Projects Advisory Committee (CAP Committee) is soliciting applications for projects that implement Tourism Master Plan (TMP) priorities and benefit communities located in eastern Placer County for the award of Placer County Transient Occupancy Tax (TOT) funds.

The Tourism Master Plan Grants Program focuses on capital projects identified in three focus areas of the TMP including Visitor Activities and Facilities, Transportation and Visitor Information. Examples of projects include trails, wayfinding and interpretive signage, bus shelters, sidewalks and pedestrian infrastructure, cultural facilities and public art.

The CAP Committee, co-convened by Placer County and the North Lake Tahoe Resort Association, includes representatives of resorts, small business, and local residents. The committee reviews grant applications and recommends projects through the County Executive Office to the Placer County Board of Supervisors. Applications can be found here. The deadline for project proposals is Friday, October 14, 2022 at 12 p.m.

 

North Lake Tahoe to Host Spartan 24-Hour Ultra World Championships
The NLTRA is a sponsor of the Spartan 24-Hour Ultra World Championships at Palisades Tahoe September 24-26, 2022. This is the first time our region will host this 24-hour race, and as it happens during one of our “shoulder seasons” when our region typically sees less visitation. Our staff and board believe it has potential to bring significant economic impact to our local business community. Read more about it here.

 

PARTNER SPOTLIGHT: Mountain Housing Council
The Mountain Housing Council of Tahoe Truckee (MHC) brings together 29 diverse partners – of which the NLTRA is one – to accelerate solutions to achievable local housing. The MHC’s goal is to build on the needs identified in the Truckee North Tahoe Regional Workforce Housing Needs Assessment and tackle the unique and pressing challenges of housing in the North Tahoe-Truckee region, including availability, variety, and affordability. Stay updated with news from the Mountain Housing Council, attend one of their upcoming meetings (virtual options are available), or tune in to their speaker series to learn more about how to get involved in housing solutions. The next speaker event is September 16 at 12 p.m. and will focus on “Unlocking Workforce Housing with the Lease to Locals Program.” Learn more at www.mountainhousingcouncil.org.