North Lake Tahoe: We're Stronger Together
In an effort to evoke community spirit and support business resiliency, the North Lake Tahoe Resort Association (NLTRA) and Placer County have joined together to launch “Stronger Together.” The video series was designed to encourage the North Lake Tahoe community to rally together in support of one another during this time of crisis and uncertainty, with an underlying message that encourages residents to stay home and shelter in place. A video montage containing words of hope and comfort from community leaders will kick off the effort, with residents and those who love Tahoe invited to participate in the movement and share their own words of encouragement for the tight knit community.
“What makes our community special is that it is made up of not only those who live and work here full-time, but those who love this place enough to own second homes here, and those who visit. While efforts to encourage adherence to Governor Newsom’s Executive Order to stay at home continue, this situation presents an opportunity for every one of us to take personal responsibility for our own actions in the fight to reduce the spread of COVID-19,” said Jeffrey Hentz, CEO of the North Lake Tahoe Resort Association. “Now is the time to unite as a community and actively show the world what brings us together -- our positivity. Our integrity. Our strength. Our compassion.”
A series of videos comprising the “Stronger Together” campaign will be shared through NLTRA’s digital channels including its website, newsletter and Facebook page over the next several weeks, with messages from community leaders focused on business and community recovery, local media, health officials, emergency responders, and business owners eliciting hope and optimism. The series also reiterates a very important shelter in place and stay home directive from local health officials as the best way to slow the spread of COVID-19.
The community can get involved in multiple ways to share their own messages of positivity with fellow community members, colleagues and friends. Videos demonstrating how we are “Stronger Together” can be shared with the NLTRA by using the hashtag #TahoeLove.
“Despite the vast and ongoing challenges ahead of us, so many in our community have already shown their commitment and resolve to ensuring this community rebounds from this crisis in a position that is stronger than when it started. Staying home and actively making the choice not to participate in activities that will put themselves or others at risk is what is going to make the difference and allow us to get through this faster,” said Cindy Gustafson, Placer County District 5 Supervisor. “I’m very optimistic that together, we can focus our attention on taking care of ourselves and our loved ones, while demonstrating care and compassion for others who love North Lake Tahoe. In this situation we all find ourselves in, it’s important to remember that the real enemy we need to fight is the virus -- not each other.”
Positive cases of COVID-19 at Tahoe Forest Health System have increased 50% in six days, causing local health officials to stress the importance of being disciplined about staying at home. “Together we can slow down and hopefully stop the growth of the COVID-19 virus. This plan that each of us are empowered to do includes a very robust, holistic shelter-in-place program. Let’s do it together. We can do it,” said Tahoe Forest Health System president and CEO, Harry Weis.
Community updates, including how to support local businesses, will continue to be updated on NLTRA.org.