Top Questions About the TBID
- Who agreed to the TBID and what will the funds generated be used for?
The local business community agreed to the self-assessed North Lake Tahoe Tourism Business Improvement District (NLT-TBID) in contract with Placer County. The funds generated by the TBID are managed by the NLTRA with oversight from the NLTRA Board of Directors and corresponding committees made up of representatives from assessed businesses. TBID funds must be spent on programs and activities that increase revenues for and directly benefit the assessed businesses (retailers, restaurants, activities and attractions, and all types of lodging).
- What is the difference between funds generated by TOT and the TBID, and why do we need both?
TOT funds are generated by a 2% North Lake Tahoe hotel tax paid only by overnight lodging guests who stay in hotel and short-term rental properties. These funds help pay for projects and quality of life services exclusively for our community that we wouldn’t otherwise be able to afford like workforce housing, traffic reduction and transportation initiatives, bike paths, and trash and litter services in public areas.
TBID funds are to be used to increase revenues for assessed businesses by helping to bolster a year-round economy, offset tourism impacts and provide support for local businesses.
We need both because of the need to support our local business community while continuing to address transportation-oriented and workforce housing initiatives. It has become nearly impossible for people working in North Lake Tahoe to afford to live here and that’s why addressing workforce housing needs has become a top priority for the use of TOT funding generated by those who visit our region.
- What are the TOT, Zone 1 & TBID advisory committees responsible for?
The TOT committee focuses on identifying and recommending workforce housing, transportation and infrastructure programs and projects in eastern Placer County that can be supported by TOT funds that previously funded the NLTRA’s destination marketing efforts.
The Zone 1 Advisory committee makes recommendations on the use and implementation of funds specifically allocated to eastern Placer County lakeside communities generated primarily by assessed lakeside lodging businesses.
The TBID Advisory committee is responsible for advising the NLTRA Board of Directors in implementation of the Management District Plan (MDP) as it relates to the total TBID budget and how it is allocated and spent within areas of focus that include: sustainability and mitigation of tourism impacts; economic development, transportation and other opportunities; Zone 1 specific services; business advocacy and support; visitor services and visitor centers; and marketing, promotions and special events.
- Why is marketing the destination still part of NLTRA’s efforts when it seems we have enough people/visitors here already?
The NLTRA’s role has shifted to promote safe, responsible travel practices and encourage mid-week and shoulder season visitation. This helps to fill visitation gaps and encourage a sustainable, year-round economy for our local business community. During peak seasons, marketing and messaging is adjusted to encourage visitors to help take care of Tahoe when they’re here.