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For more than 65 years, the Tahoe North Lake Resort Association/Chamber of Commerce (NLTRA) has been the destination marketing organization for eastern Placer County and the greater North Lake Tahoe region, representing over $650 million.
Tourism is the region’s main source of income; to support and stimulate year-round visitation, the NLTRA oversees and implements a comprehensive marketing, communications and special events program.
Through a central theme of promoting the North Lake Tahoe region as a diverse, exciting four-season destination, tourism goals include increasing overnight visitation, and visits to restaurants, retail and recreational activities during mid-week and non-peak timeframes.
Implementation of the tourism master plan increases tourism, economic vitality, and community stability for the North Lake Tahoe business community.