NTCA Local Economy

Local Economy

The North Tahoe Community Alliance fosters a healthy local economy by addressing issues vital to the well-being and sustainability of the North Lake Tahoe business community.


The North Tahoe Community Alliance works collaboratively with community partners and business associations, including:


The North Tahoe Community Alliance hosts a number of events throughout the year to connect the community, convene leaders and influencers, and provide ample training opportunities. This includes:


Over $250,000 in funds generated by the businesses that voted to form the North Lake Tahoe Tourism Business Improvement District (NLT-TBID) will support events that will take place in the region in 2023. Upon recommendation of the Partnership Funding Selection Panel and the Tourism Development Committee, the North Tahoe Community Alliance board of directors approved the funding requests.

To support local events that bring the character and spirit of our communities to life for residents and visitors, $50,000 will support marketing and promotion of the Alpenglow Speaker Series, Tahoe City Food & Wine Classic, The Great Ski Race, Snowfest, TaHoe Nalu, Skate the Lake, Lake Tahoe Paddle Racing Series, Lake Tahoe Dance Festival and the Tahoe City Oktoberfest.

In addition, $210,000 in event sponsorship funds have been approved in support of large events that occur primarily during off-peak season times of the year and contribute to North Lake Tahoe’s year-round economy. Historically, these events are human-powered sports, cultural, culinary, health and wellness-focused.

2023 event sponsorships approved by the NTCA Board include: