NLTRA Starting My Business

Covid-19 Community Updates

The North Lake Tahoe destination is continuing to monitor the COVID-19 outbreak with guidance from public health and government officials, along with tourism-industry partners to ensure the most accurate and timely information is provided.


TBID Resources

The North Lake Tahoe Resort Association (NLTRA) is leading an effort to form a Tourism Business Improvement District (TBID) in eastern Placer County. Read below to learn how this proposed assessment will benefit the North Tahoe business community.

What is a TBID 
A Tourism Business Improvement District (TBID) is a mechanism for funding tourism promotion and economic development activities that are designed to increase revenues for the assessed businesses. Read more in the TBID FAQ's.

Your Vote Matters
The weight of each petition, or its total value, is based on the estimated assessment the business will pay. That amount is calculated by using the prior year’s sales tax information or TOT to determine total revenue. As former CEO/GM of Sugar Bowl Resort, Rob Kautz has a keen understanding of our economic climate and business community. Kautz has stepped up to manage the TBID proposal process on behalf of NLTRA. If you have specific questions or would like to set up a meeting to learn more, please email him at:

How the TBID Impacts Your Business 
Businesses will collect the TBID assessment from customers. Assessment rates on revenues will be set at:
Lakeside Lodging: 2%
Northstar California & Squaw Valley Alpine Meadows communities: 1%
Retailers, Activity Providers, and Restaurants: 1%
A tiered flat fee for businesses with revenues under $150K

Customer receipt example:

Management District Plan
TBID dollars will be managed by the NLTRA with oversight from the NLTRA Board of Directors and corresponding committees (see the governance structure HERE).

The TBID will be operated in accordance with a Management District Plan (MDP) and representatives of businesses paying the assessment will be asked to participate. The NLTRA is committed to incorporating public input and participation in decision-making, all Committee and Board of Directors meetings are open to the public. The final Management District Plan has been approved, please read in full HERE.

What the Business Community is Saying
From lodging properties and activity providers to restaurants and retailers, there is strong support of a TBID from the North Lake Tahoe business community. Read why they have chosen to support a TBID HERE.

Meet the NLTRA
For all of us at the North Lake Tahoe Resort Association, the travel experience is personal. We are focused on sustainable tourism initiatives that support the local business community, and projects that make all of what North Tahoe has to offer more accessible to visitors and locals alike. Meet the team and learn about their efforts to support a thriving year-round local economy: