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There are an abundance of resources from our travel-tourism partners to help you navigate next steps and how to communicate with your audiences. Read through the below -- and if you have questions, we're here for you. Email Liz (email@example.com) or Amber (firstname.lastname@example.org) to help understand The information linked below. We also have a robust blog on marketing and communications best practices through the pandemic.
May is California Tourism Month. The coronavirus pandemic has devastated California’s tourism industry, erasing 10 consecutive years of growth. However, tourism is one of the most resilient economic sectors. Unlike any other industry, tourism uniquely touches every community across the state — from California's biggest gateways to its most tucked-away locales. California Tourism Month provides a platform for Visit California to execute a multifaceted, statewide and monthlong strategy to educate, inform and engage with key audiences — and we need your help, now more than ever, to tell tourism’s story. For a full toolkit, including ideas to share the story of tourism in North Lake Tahoe, click here.
Use the hashtag #CATourism and tag local officials in posts throughout California Tourism Month to join the statewide discussion on social media recognizing the tourism industry’s contribution to California’s economy.