Stronger Together | NLTRANLTRA

Covid-19 Community Updates

The North Lake Tahoe destination is continuing to monitor the COVID-19 outbreak with guidance from public health and government officials, along with tourism-industry partners to ensure the most accurate and timely information is provided.

Stronger Together

In an effort to evoke community spirit and support business resiliency, the North Lake Tahoe Resort Association (NLTRA) and Placer County have joined together to launch Stronger Together , a video series designed to encourage the North Lake Tahoe community to rally together in support of one another during this time of crisis and uncertainty, with an underlying message that encourages residents to Stay Home and Shelter in Place.

A video montage containing words of hope and comfort from community leaders kicks off the effort, with residents and those who love Tahoe invited to participate and share their own words of encouragement.

A series of videos comprising the Stronger Together message will continue to be shared through NLTRA’s digital channels including the website , newsletter and Facebook page over the next several weeks, with messages from community leaders focused on business and community recovery, local media, health officials, emergency responders, and business owners eliciting hope and optimism.

The series also reiterates a very important shelter in place and stay home directive to local residents from public health officials as the best way to slow the spread of COVID-19.
Read the full press release here .


“What makes our community special is that it is made up of not only those who live and work here full-time, but those who love this place enough to own second homes here, and those who visit. While efforts to encourage adherence to Governor Newsom’s Executive Order to stay at home continue, this situation presents an opportunity for every one of us to take personal responsibility for our own actions in the fight to reduce the spread of COVID-19,” said Jeffrey Hentz, CEO of the North Lake Tahoe Resort Association. “Now is the time to unite as a community and actively show the world what brings us together — our positivity. Our integrity. Our strength. Our compassion.”

An Important Message from Harry Weis, President & CEO of Tahoe Forest Health System 

For the safety of full-time residents, the North Lake Tahoe destination is asking visitors to refine travel plans and come again when travel is safe and viable. While social distancing practices are evident in our outdoor communities, the reality of an influx of visitors to the region will severely impact the small but mighty health care system, front-line service workers, and the overall inventory of necessary supplies. Local residents are also being asked to stay home for the safety of our communities and front-line emergency workers.

Stay Home Advisory: Residents + Visitors

“In my view, 95% of our success in slowing down the growth of this COVID-19 virus is if every resident up here will really take seriously the CDC guidance for sheltering properly in place,” — Tahoe Forest Health System President and CEO Harry Weis.”


Our emergency workforce is on the front-line of the COVID-19 pandemic. Sheltering in place has never been more important for their safety, and ours. Together, let’s slow the spread and keep our communities safe.

North Lake Tahoe Business Community: We’re Stronger Together

Over 60% of North Lake Tahoe’s workforce is within the tourism industry. Our business community is resilient but impacts of this crisis are far reaching. The NLTRA is working with with local business associations and economic development organizations to help you through this, knowing that there is strength in unity. #TahoeLove

NLTRA CEO, Jeffrey Hentz: Stronger Together

The North Lake Tahoe Resort Association staff is working to provide resources on a variety of platforms to help your business navigate this crisis. Join our stakeholder calls, sign up for our newsletters, and visit the website for new information. If we don’t have the answer, we will work to find it for you. #TahoeLove

Local Media: Smarter & Stronger Together

Local media is more important than ever. Delivering fact-based information and data points from the front-line of this crisis makes us smarter and stronger together.

TTUSD: Stronger Together

We salute the teachers, staff and chief learning officer at Tahoe Truckee Unified School District for their valiant efforts in Distance Learning and continuing to serve our families and students through this difficult time. School District staff have served over 35,000 FREE MEALS and they’re going to keep it up through June 12. #TahoeLove

Sierra Community House continues to provide a wide range of services to our communities. From hunger relief to mental health and crisis prevention, the team has seen a rise in the demand for local needs amid the COVID-19 pandemic.

They are seeking small but consistent donations to help meet these demands. Join the Baker’s Dozen Club and commit to making 13 donations in 13 months. Join others in supporting our elderly friends and neighbors — a commitment of just $10 to $20 a month makes a difference. Donate Today:

District 5 Placer County Supervisor, Cindy Gustafson: Stronger Together

Placer County is committed to serving the North Lake Tahoe community through this crisis with resources, staffing and more. In a letter to full-time residents, Supervisor Gustafson explained that the community is doing a great job staying home and socially distancing. The curve is flattening, non-essential trips in Placer County are down over 70%. Read the letter in full:

Placer County Executive Officer, Todd Leopold: We’re Stronger Together

Placer County Executive Officer, Todd Leopold explains that Placer County team members are working diligently to provide resources, information, and business support for our local communities. Stay home, we’re stronger together.

Parents Working From Home: We’ve Got This

To all the parents working from home: we see you. We hear you, we feel you. We’ve got this. Together. #TahoeLove

NLTRA & Placer County, working together for the community

NLTRA & Placer County are continuing to look for innovative ways to serve our business community through the pandemic. From industry roundtable discussions on reopening, to launching a gift card program that supports local businesses, to working closely with public officials, agencies and regional stakeholders to ensure coordinated efforts. We’re stronger together.

North Lake Tahoe Destination Management: We’re working on tourism recovery

The North Lake Tahoe Marketing Cooperative is a partnership between the North Lake Tahoe Resort Association and the Incline Village Crystal Bay Visitors Bureau. When the time comes to welcome visitors back to North Lake Tahoe, we’ll rise up together and once again demonstrate the collaborative, supportive spirit of our region.

Tourism is Vital to North Lake Tahoe’s Economy

Every year, North Lake Tahoe welcomes over eight million visitors who spend over $835 million in our communities. Leisure industries make up 60% of North Lake Tahoe’s workforce. We are resilient. We are supportive of our local business community, friends and neighbors. And, when the time comes to welcome visitors back, we’ll rise up to once again demonstrate the collaborative, supportive spirit of our region.


There are multiple ways to get involved and share your own message of positivity to fellow community members, colleagues and friends:
  • Download artwork here and share
  • Support a local business and get a sign printed at Print Art in Kings Beach: Email: or Phone: 530-546-4989
  • Upload a video message to share through your own channels with hashtag, #TahoeLove or send a video to Liz for posting (


California Coronavirus (COVID-19) Response

World Health Organization (WHO)

CDC’s Travel FAQs

​CDC’s Travel Updates

US Travel Association

Visit California

Nevada Division of Tourism

Tahoe Forest Health System

Placer County

Washoe County

El Dorado County

Nevada County

Sierra Small Business Development Center

Sierra Community House

Tahoe Truckee Unified School District