Stakeholder Information | NLTRANLTRA

Covid-19 Community Updates

The North Lake Tahoe destination is continuing to monitor the COVID-19 outbreak with guidance from public health and government officials, along with tourism-industry partners to ensure the most accurate and timely information is provided.

Stakeholder Information

Our core teams are working closely with government and health officials in Placer County, local Business Associations and Small Business Owners to help manage operational modifications and business survival tactics due to COVID-19. We are also working with our neighbors in Truckee and South Lake Tahoe to ensure consistent visitation messaging is distributed while also collaborating on key resources for local communities.

Knowing that real-time information is critical to our business community and residents, the NLTRA is regularly disseminating information through NLTRA channels: newsletter, blog and social pages. Please make sure you’re signed up to receive our blog posts with business recovery resources and our newsletter for direct communications to your inbox.

Our Approach

As one of two Destination Marketing & Management Organizations for North Lake Tahoe (Incline Village Crystal Bay Visitors Bureau being the other), promoting travel to the region has shifted dramatically since the onset of COVID-19. Our combined goal is to ensure full-time residents are safe and business recovery tools are in place and communicated. In an effort to slow the spread of COVID-19 in our regional communities, NLTRA response tactics have included the following:

Visitor Education:

Local Advocacy Efforts:

Business Industry Toolkits: