Stakeholder Information | NLTRANLTRA

Covid-19 Community Updates

The North Lake Tahoe destination is continuing to monitor the COVID-19 outbreak with guidance from public health and government officials, along with tourism-industry partners to ensure the most accurate and timely information is provided.

Stakeholder Information

Our core teams are working closely with government and health officials in Placer County, local Business Associations and Small Business Owners to help manage the COVID-19 crisis. We are also working with our neighbors in Truckee and South Lake Tahoe to ensure consistent visitation messaging is distributed while also collaborating on key resources for local communities.

Knowing that real-time information is critical to our business community and residents, we are disseminating information through NLTRA channels: newsletter, blog and social pages. Please make sure you're signed up to receive our blog posts with business recovery resources and our newsletter for direct communications to your inbox.

Business Impact Survey Results

Community Stakeholder Roundtable Notes

Our Approach

As one of two Destination Management Organizations for North Lake Tahoe (Incline Village Crystal Bay Visitors Bureau being the other), promoting travel to the region has shifted dramatically since the onset of COVID-19. Our combined goal is to ensure full-time residents are safe and business recovery tools are in place and communicated. In an effort to slow the spread of COVID-19 in our regional communities, NLTRA response tactics have included the following:

Visitor Messaging: Immediately following the Placer County Shelter in Place directive on March 19, the North Lake Tahoe destination (NLTRA + IVCBVB) issued a press release asking all travel plans to be rescheduled. Stay Home messaging was also shared through the GoTahoeNorth.com consumer website, newsletter and social media channels. All paid media went on hold March 16. A secondary press release was issued to drive market media on April 2 along with video messages from Placer County District 5 Supervisor, Cindy Gustafson, President & CEO of Tahoe Forest Health System, Harry Weis, and Jeffrey Hentz, CEO of North Lake Tahoe Resort Association re-stating that Shelter in Place and Stay Home directives need to be followed for the safety of our community, even for second homeowners. We have seen placements in Reno, Sacramento and Bay Area media outlets from this effort.

Local Advocacy Efforts