Resources for Businesses & Nonprofits | NLTRANLTRA

Covid-19 Community Updates

The North Lake Tahoe destination is continuing to monitor the COVID-19 outbreak with guidance from public health and government officials, along with tourism-industry partners to ensure the most accurate and timely information is provided.

Resources for Businesses & Nonprofits

FAQs for California Small Businesses

Essential vs. Non-Essential Businesses

The North Lake Tahoe Emergency Rent Relief Fund

The Placer County Board of Supervisors has approved an additional grant program to financially assist small businesses that have been impacted by COVID-19 public health restrictions. The North Lake Tahoe Emergency Rent Relief Fund will be facilitated by the North Lake Tahoe Resort Association (NLTRA); eligible businesses located in Eastern Placer County can apply for emergency rental assistance starting Friday, Jan. 8, 2021.

“We have worked closely with Placer County to advocate for local business support, recognizing the crippling financial challenges this public health crisis has caused our communities,” explained Jeffrey Hentz, CEO of North Lake Tahoe Resort Association. “Our continued collaboration with Placer County, Business Associations and Sierra Small Business Council’s Small Business Development Center is focused on local business resilience and long-term economic vitality. We are excited to launch this program and get dollars into the hands of local business owners.”

The North Lake Tahoe Emergency Rent Relief Fund will offer eligible small businesses up to $5,000 in rental assistance, starting with businesses that fit within several criteria levels. Businesses that have faced closures throughout the pandemic and adhered to State of California stay at home order reopening requirements will be prioritized.

Apply Today

Deadline to apply is Friday, Jan. 22, 2021 (the submittal process is not first come/first served). Grant recipients will be determined by Feb. 1, 2021 and awarded funds must be expended by Mar. 31, 2021. The NLTRA will work closely with North Tahoe Business Association, Tahoe City Downtown Association, Squaw Valley Business Association and Sierra Small Business Development Center to review applications and select eligible businesses. A total of $200,000 is anticipated to be awarded to the region, from summit to basin.

CA Small Business Relief Grant

California’s $500M #SmallBusiness #COVID- Closed on 1/13/21

The Resilience Fund

Get Digital CA!

Get Digital CA is an e-commerce initiative to promote accelerators and intensive trainings to build the skills necessary to compete in an online marketplace and drive Californians to support small businesses through online shopping festivals to increase their revenues and resilience.

Visit California Social Media During COVID-19 Toolkit

If you are looking to maintain communications with your audiences via social media, newsletter or website communications whether or not you are staying open, we advise you to consider the following guidelines from Visit California [Download Toolkit].

TART Services

Small Business Recovery Resources

For more information and a guide to Small Business Recovery, please refer to the below materials. 

Third Party and External Webinars
NorCal SBDC is offering a variety of FREE webinars

For Nonprofit Organizations

The Tahoe Prosperity Center has organized a resource guide, see HERE for more information.

Tahoe Truckee Community Foundation Established an Emergency Response Fund to support nonprofit organizations in these difficult times. The fund will provide flexible resources to nonprofit organizations that are working within our community and are impacted by COVID-19. Local philanthropy- donations big and small will help address this community crisis and help Tahoe-Truckee with immediate and long-term relief. Donate Today.

For Restaurant Employees
The Restaurant Employee Relief Fund was created to help restaurant industry employees experiencing hardship in the wake of the coronavirus disease (COVID-19) outbreak. Through this Fund, grants will be made to restaurant industry employees who have demonstrated being financially impacted by COVID-19, whether through a decrease in wages or loss of employment. These grants will be made on a first-come first-served basis, subject to availability of funds. 100% of the Fund’s proceeds will go to providing grants to restaurant workers. This Fund is operated by the National Restaurant Association Educational Foundation, whose mission is to attract, empower and advance today’s and tomorrow’s restaurant and foodservice workers. Learn more HERE.