Resources for Businesses & Nonprofits | NLTRANLTRA

Covid-19 Community Updates

The North Lake Tahoe destination is continuing to monitor the COVID-19 outbreak with guidance from public health and government officials, along with tourism-industry partners to ensure the most accurate and timely information is provided.

Resources for Businesses & Nonprofits

The latest on federal relief for small businesses

Placer Shares recap video

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Placer County shared over $16 million with local nonprofits and small businesses through the Placer Shares grant program. Thank you to our trusted partners Sierra Business CouncilPlacer Community FoundationTahoe Truckee Community Foundation, and area chambers, cities, towns, and downtown associations for supporting the deployment of this vital program.

Watch video.

Learn more about Placer Shares at

The North Lake Tahoe Emergency Rent Relief Fund (Grant Program Closed) 

The Placer County Board of Supervisors has approved an additional grant program to financially assist small businesses that have been impacted by COVID-19 public health restrictions. The North Lake Tahoe Emergency Rent Relief Fund will be facilitated by the North Lake Tahoe Resort Association (NLTRA); eligible businesses located in Eastern Placer County can apply for emergency rental assistance starting Friday, Jan. 8, 2021.

“We have worked closely with Placer County to advocate for local business support, recognizing the crippling financial challenges this public health crisis has caused our communities,” explained Jeffrey Hentz, CEO of North Lake Tahoe Resort Association. “Our continued collaboration with Placer County, Business Associations and Sierra Small Business Council’s Small Business Development Center is focused on local business resilience and long-term economic vitality. We are excited to launch this program and get dollars into the hands of local business owners.”

The North Lake Tahoe Emergency Rent Relief Fund will offer eligible small businesses up to $5,000 in rental assistance, starting with businesses that fit within several criteria levels. Businesses that have faced closures throughout the pandemic and adhered to State of California stay at home order reopening requirements will be prioritized.

The Resilience Fund

Get Digital CA!

Get Digital CA is an e-commerce initiative to promote accelerators and intensive trainings to build the skills necessary to compete in an online marketplace and drive Californians to support small businesses through online shopping festivals to increase their revenues and resilience.

Visit California Social Media During COVID-19 Toolkit

If you are looking to maintain communications with your audiences via social media, newsletter or website communications whether or not you are staying open, we advise you to consider the following guidelines from Visit California [Download Toolkit].

TART Services

Small Business Recovery Resources

For more information and a guide to Small Business Recovery, please refer to the below materials. 

Third Party and External Webinars
NorCal SBDC is offering a variety of FREE webinars

For Nonprofit Organizations

The Tahoe Prosperity Center has organized a resource guide, see HERE for more information.

Tahoe Truckee Community Foundation Established an Emergency Response Fund to support nonprofit organizations in these difficult times. The fund will provide flexible resources to nonprofit organizations that are working within our community and are impacted by COVID-19. Local philanthropy- donations big and small will help address this community crisis and help Tahoe-Truckee with immediate and long-term relief. Donate Today.

For Restaurant Employees
The Restaurant Employee Relief Fund was created to help restaurant industry employees experiencing hardship in the wake of the coronavirus disease (COVID-19) outbreak. Through this Fund, grants will be made to restaurant industry employees who have demonstrated being financially impacted by COVID-19, whether through a decrease in wages or loss of employment. The Restaurant Employee Relief Fund is no longer accepting applications. The Fund raised more than $21.5 million and is currently in the final stages of processing one-time $500 grants for over 43,000 eligible restaurant workers. All applicants who met the eligibility requirements were funded. Learn more HERE.