Local community leaders, small business owners and nationally recognized athletes share a unified message that’s rooted in adventure and responsible travel: Mask UP Tahoe.
“We wear a mask to keep our communities safe and our small businesses thriving. We wear them so you can enjoy North Lake Tahoe. We all need to do our part and show that we truly care. Wearing a mask is a simple act but a GRAND gesture. Mask up. Adventure out.”
Scroll below to hear their stories and why they each choose to wear a mask. Join the campaign and share your own #MaskUPTahoe message. Download the press release HERE.
FOUNDER OF THE SHANE MCCONKEY FOUNDATION
Sherry McConkey, founder of The Shane McConkey Foundation, and her daughter Ayla are dedicated to protecting the environment while carrying on the legacy of free skiing pioneer, Shane McConkey, Sherry’s late husband and Ayla’s father. They hope to inspire others to live by Shane’s philosophy that, “You have one life to live, live it. You have one world, protect it.”
PROFESSIONAL SKIER
Whether it’s big mountain skiing, cruising over technical single track with ease, or cleaning problem pitches and crags, North Lake Tahoe native and Red Bull athlete, Michelle Parker, shows up full-force as a formidable opponent in any outdoor sport. She has big game and an even bigger heart. She’s the co-founder of S.A.F.E.A.S. (Skiers Advocating and Fostering Education for Avalanche and Snow Safety) and sits on the board for High Fives Foundation.
She wears a mask because she loves her hometown of Lake Tahoe and wants to continue to share it with you.
OLYMPIC ATHLETE
North Lake Tahoe’s own Travis Ganong, 2014 Winter Olympics athlete, is a World Cup alpine ski racer in downhill and super-G with six top 10 World Cup finishes. He is passionate about the wellbeing of the North Lake Tahoe community and believes we should have fun while pursuing our goals.
He wears a mask to protect his beloved community and family.
BUSINESS OWNER, ALPENGLOW SPORTS
Brendan Madigan is the owner of Alpenglow Sports, a community staple for over 42 years. The company’s mantra of responsible community and environmental involvement translates into Brendan’s personal life. He asks everyone to return the love and keep the Tahoe community safe by wearing a mask.
PROFESSIONAL SKIERS
With too many accolades to list, professional skiers, and husband and wife team, Cody Townsend and Elyse Saugstad call Tahoe City their home.The couple inspires North Lake Tahoe locals and visitors to wear a mask, not only to keep our community safe so that we can get life back to normal, but because “normal life in Tahoe is pretty awesome.”