NLTRA - Business Education

Covid-19 Community Updates

The North Lake Tahoe destination is continuing to monitor the COVID-19 outbreak with guidance from public health and government officials, along with tourism-industry partners to ensure the most accurate and timely information is provided.

News & Events

Business Education

With a goal of empowering team members and promoting a culture of learning, the Chamber of Commerce hosts a variety of training seminars and workshops to sharpen skills and explore new tactics, technologies and leadership growth.

Stay tuned to the Chamber Event Calendar for opportunities this spring. Please find valuable resources below from each event.


Website Content + SEO | Best Practices
March 8th, 2021 | 9:00-10:30am | Register in advance for this meeting: HERE
Level up your website presence and SEO ahead of the summer season. In this discussion and workshop, Tiffany Connolly, owner and director of InBloom Marketing will be talking about all things website content. From SEO best practices to content plans to self-auditing, attendees will gain the tools to ensure their website is optimized for search and visitors. Worksheets will be provided so you can put website content strategies to work immediately.
-

2021 Social Media Trends with Tips and Tools to Craft Effective Content
March 16th, 2021 | 9:00-10:30am | Register in advance for this meeting: HERE
Stay up to date and elevate your social media approach for your small business or organization. Join Lindsay Thayer, owner and creative director of LT Marketing, for a presentation that will venture into the essential social media trends that you need to know for 2021 and beyond! Plus, explore current Facebook and Instagram tips and tools to help you develop effective and engaging content.
-

PR Summit: Best Practice for Social Media Influencers
Thursday Dec 12, 2019 | 3:00 PM - 5:00 PM
The Ritz-Carlton, Lake Tahoe

The focus of this PR Summit was to provide North Lake Tahoe partners with tips, tools and best practices for navigating social media influencers. Key industry leaders presented strategies, sample contracts and ways to integrate Influencers into a marketing campaign.

Presenters & Resources:
Liz Bowling, Director of Communications & Public Relations for the North Lake Tahoe Resort Association provided a fall recap that included pitch angles, media desksides and national placements, how to engage with the North Lake Tahoe PR Team, Crisis Communications for winter, and updates on transportation initiatives. View the presentation: NLT Update.

Angie Pappas, Director of Public Relations for Visit California, leads the team responsible for developing global media, influencer relations and public affairs strategies that support the organization’s mission to inspire demand for the California brand and promote how much travel matters to the Golden State’s well-being. Angie shared Best Practices for Creating Impactful Influencer Programs.

Bethany Drysdale, Chief Communications Officer for TravelNevada, oversees all external communications for the Department of Tourism and Cultural Affairs and all communications for the Division of Tourism’s integrated marketing efforts. Bethany provided an overview of TravelNevada's Social Media Influencer Strategy.

The Abbi Agency is North Lake Tahoe's agency of record for social media, content and public relations. The team presented a social media overview specific to North Lake Tahoe channels as well as insights on working with Social Influencers to promote a destination. View their presentation, Social + Influencer Strategy along with a case study from their blog, here. The team also compiled resources about the Instagram platform hiding post likes from public views. Learn more here.


Guest Services Training
Thursday- December 10, 9:00 AM & 3:00 PM
Friday - December 11, 9:00 AM & 3:00 PM
North Lake Tahoe Visitor Center

This FREE one-hour training is for front-line staff to discover visitor resources and helpful information to best direct guests around the region this winter. A video series was created to help train new staff, those can be found here. Please note, there is no longer a contest element to the program.


Effective Marketing and Advertising Tools for Small Businesses on a Budget
Wednesday, Nov. 13 @ 8:30-10am
Tahoe City Public Utility District Board Room

Christie Osborne of Mountainside Media presented tools and best practices for navigating a media buy. Attendees learned how to target the right people with the perfect message, evaluate organic marketing and paid advertising options, and how to track and calculate a return on advertising dollars. To view the training for a discounted rate, please contact Liz Bowling: Liz@GoTahoeNorth.com.


How to Pitch Your Business & Network Effectively
Tuesday, Oct. 29, 2019 @ 8:30-10am
North Tahoe Event CenterMelissa Forziat is a small business marketing consultant, she presented ways to market your business with purpose and network effectively. Attendees learned how to create strong connections with their target market and maximize existing resources. To view the training for a discounted rate, please contact Liz Bowling: Liz@GoTahoeNorth.com.