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With a goal of empowering team members and promoting a culture of learning, the Chamber of Commerce hosts a variety of training seminars and workshops to sharpen skills and explore new tactics, technologies and leadership growth.
Stay tuned to the Chamber Event Calendar for opportunities this spring. Please find valuable resources below from each event.
PR Summit: Best Practice for Social Media Influencers
Thursday Dec 12, 2019 | 3:00 PM - 5:00 PM
The Ritz-Carlton, Lake Tahoe
The focus of this PR Summit was to provide North Lake Tahoe partners with tips, tools and best practices for navigating social media influencers. Key industry leaders presented strategies, sample contracts and ways to integrate Influencers into a marketing campaign.
Presenters & Resources:
Liz Bowling, Director of Communications & Public Relations for the North Lake Tahoe Resort Association provided a fall recap that included pitch angles, media desksides and national placements, how to engage with the North Lake Tahoe PR Team, Crisis Communications for winter, and updates on transportation initiatives. View the presentation: NLT Update.
Angie Pappas, Director of Public Relations for Visit California, leads the team responsible for developing global media, influencer relations and public affairs strategies that support the organization’s mission to inspire demand for the California brand and promote how much travel matters to the Golden State’s well-being. Angie shared Best Practices for Creating Impactful Influencer Programs.
Bethany Drysdale, Chief Communications Officer for TravelNevada, oversees all external communications for the Department of Tourism and Cultural Affairs and all communications for the Division of Tourism’s integrated marketing efforts. Bethany provided an overview of TravelNevada's Social Media Influencer Strategy.
The Abbi Agency is North Lake Tahoe's agency of record for social media, content and public relations. The team presented a social media overview specific to North Lake Tahoe channels as well as insights on working with Social Influencers to promote a destination. View their presentation, Social + Influencer Strategy along with a case study from their blog, here. The team also compiled resources about the Instagram platform hiding post likes from public views. Learn more here.
Guest Services Training
Thursday- December 10, 9:00 AM & 3:00 PM
Friday - December 11, 9:00 AM & 3:00 PM
North Lake Tahoe Visitor Center
This FREE one-hour training is for front-line staff to discover visitor resources and helpful information to best direct guests around the region this winter. A video series was created to help train new staff, those can be found here. Please note, there is no longer a contest element to the program.
Effective Marketing and Advertising Tools for Small Businesses on a Budget
Wednesday, Nov. 13 @ 8:30-10am
Tahoe City Public Utility District Board Room
Christie Osborne of Mountainside Media presented tools and best practices for navigating a media buy. Attendees learned how to target the right people with the perfect message, evaluate organic marketing and paid advertising options, and how to track and calculate a return on advertising dollars. To view the training for a discounted rate, please contact Liz Bowling: Liz@GoTahoeNorth.com.