Vote Yes on Measure A, 2% TOT Renewal
As the destination stewardship organization for the region, the North Lake Tahoe Resort Association supports initiatives that have positive impacts on the quality of life for residents and guests to our region. That’s why the NLTRA staff and its Board of Directors support the renewal of the existing 2% Transient Occupancy Tax (TOT) that will be on the June 7, 2022 ballot.
The 2% TOT has been in place since 1996 and is paid only by lodging guests who spend the night in North Lake Tahoe hotels and short-term rentals. On average, the tax generates approximately $4 million annually and helps to fund projects and quality of life services exclusively for our community like workforce housing, traffic reduction and transportation initiatives, bike paths, and trash and litter services in public areas. The 13-member Capital Projects Advisory Committee (CAP), co-convened by the North Lake Tahoe Resort Association and Placer County, has oversight of the funds generated by TOT and consists of diverse local stakeholders. This committee evaluates project proposals and recommends those that contribute to the vitality of our businesses, quality of residential life, and guest experience to the Placer County Board of Supervisors for approval.
Since its inception, the additional 2% TOT has generated $45 million and helped to secure over $300 million in matching state and federal funds for projects in North Lake Tahoe that our community could not otherwise have afforded. This local source of revenue is set to expire September 30, 2022 unless renewed by voters.
Measure A (TOT renewal) will appear on the June 7, 2022 statewide ballot as “A proposal to reauthorize the increase in the North Lake Tahoe Transient Occupancy Tax.” A “Yes” vote by a majority of voters will extend the existing 2% TOT tax that is paid only by guests of the North Lake Tahoe area with no sunset unless repealed by vote.
If Measure A does not pass, our region can potentially lose $4 million in annual project improvement funding, the matching project funding, and an additional $4 million in freed up TOT funds generated by the North Lake Tahoe TBID. The annual impact would equate to a loss in the tens of millions of dollars of locally controlled funds that are used to improve infrastructure, quality of life and the sustainability of our community.
It is with that in mind that the NLTRA respectfully requests a “yes” vote for the 2% TOT renewal this June. To view the ballot language, visit here.
The Committee for North Tahoe Stewardship is advocating for the approval of Measure A. Learn more about their efforts at nltra.org/measure-A.