Top 5 Things You Need to Know Right Now - July 2022
Dear North Lake Tahoe community member, business owner, supporter:
I hope you had a happy, safe Independence Day and were able to celebrate the holiday with family and friends. We were certainly disappointed that the drone shows planned in Kings Beach and Tahoe City were postponed due to the abnormal summer low pressure system and associated winds that kept our 4th much cooler than average. However, we’re already looking forward to the prospect of hosting them over the Labor Day weekend in an end of summer celebration. Stay tuned for more information about this summer season wrap up in the coming weeks!
The wildfire that started in Truckee last week was a stark reminder of the importance of being prepared and having a plan. If you haven’t already, I encourage you to sign up for Placer Alert (or RAVE if you’re in El Dorado County), a community emergency notification system to alert residents and visitors about regional emergencies and other important public safety information including severe weather, unexpected road closures, missing persons and evacuations of buildings or neighborhoods. We continue to proactively share information about wildfire resources and encourage responsible travel both before and when visitors arrive.
Prior to the holiday, the Placer County Board of Supervisors met in Kings Beach where they shared Tahoe area updates and approved funding for two significant initiatives that our Board of Directors and committees recommended. Lease to Locals and the continuation of TART Connect services will both be funded by unspent TOT revenues generated in eastern Placer County and will contribute to efforts to improve the availability of workforce housing and transportation in our region. It’s exciting to see these efforts move ahead, and we look forward to supporting others that benefit our North Lake Tahoe communities.
In addition, the next step in the region-wide Destination Stewardship Plan effort includes surveying Lake Tahoe visitors. A survey for non-resident visitors is being distributed this week. Along with feedback from area residents that was collected during recent in person and virtual community meetings, the survey responses will help guide and improve the destination experience. Survey respondents will have at least two weeks to respond.
As always, if you have questions, we want to hear from you! Email us at firstname.lastname@example.org with thoughts, suggestions or comments.
All my best,
NLTRA president and CEO
NORTH LAKE TAHOE RESORT ASSOCIATION REBRANDING
To better align with and represent our shift in mission and focus from destination marketing to the stewardship and management organization for North Lake Tahoe, the North Lake Tahoe Resort Association is currently undergoing a rebranding exercise that will ultimately result in a new name for the organization. The process, led by a consultant with experience in this field, includes individual and group interviews and focus groups to ensure a variety of perspectives are taken into consideration. The results of the focus groups and the consultant’s recommendations will be shared at an upcoming board meeting.
LEASE TO LOCALS
At their June meeting in Tahoe, the Placer County Board of Supervisors approved the NLTRA Board of Directors’ unanimous recommendation that unspent TOT funds support “Lease to Locals.” Aimed at providing short-term impact to the workforce housing crisis in our region, the program financially incentivizes second home owners to rent long-term to community members who work locally. The program has had tremendous success in Truckee, and we hope to see similar success in the Tahoe Basin and other areas of Eastern Placer County. We’ll reach out through our media channels with more information as the program details materialize.
The Board of Supervisors also approved use of some of the unspent TOT funds to continue the successful, free on-demand microtransit service that is being offered through TART Connect. According to a new report shared by Placer County, the Tahoe Truckee Area Regional Transportation service has seen a 20% increase in ridership since the implementation of TART Connect. In fact, according to data collected by the TART Connect app, nearly 60% of all trips were completed by residents and 40% of the rides were taken by visitors. The data also indicate that passengers are using the service to get to work 54% of the time with the remaining 46% of the rides dedicated to recreational trips. TART Connect is free to passengers and is funded 100% with revenue raised by the transient occupancy lodging tax. Read more here.
LAKE TAHOE DESTINATION STEWARDSHIP PLAN
Over the past several months, the North Lake Tahoe Resort Association has been actively involved in efforts to develop a unified, region-wide decision-making framework for sustainable management of tourism and recreation, and inspire visitors and residents to take care of Tahoe. The work to develop a destination stewardship plan is happening in collaboration with experts in the field of destination stewardship and regional stakeholder groups that include regional land managers, local governments, visitor authorities, the Washoe Tribe and nonprofits. The first step in the process included the hosting of in person and virtual workshops with Tahoe area residents in May and June. A non-resident visitor survey is now being conducted to gather perspectives and experiences related to visiting the area. Both resident feedback and visitor survey responses will be used to help guide and improve the destination experience. Learn more or sign up for updates at https://stewardshiptahoe.org.
DRONE SHOW UPDATE
Unfortunately, aviation forecasts called for winds and wind gusts at flight levels to be significantly higher than allowable limits for the drones to safely fly over Lake Tahoe for the July 3 and July 4 shows planned in Kings Beach and Tahoe City. The shows were postponed and the North Tahoe Business Association and Tahoe City Downtown Association are working with the vendor to reschedule them for Labor Day weekend. While the decision was disappointing, it was necessary due to Great Lakes Drone Company’s operational requirements through the FAA and its insurance. As we understand it, the wind forecast at aviation flight levels would likely have prevented traditional pyrotechnic shows from occurring as well.
PARTNER SPOTLIGHT: NORTH TAHOE FIRE PROTECTION DISTRICT
The North Tahoe Fire Protection District provides the highest level of fire and life safety, rescue and emergency medical service, fire prevention and public education to the citizens and visitors of the communities it serves. The District’s uniformed and support personnel protect an area of 32 square miles on the north and west shores of Lake Tahoe.
Visit ntfire.net to learn about current fire restrictions, sign up for Placer Alerts and more. In addition, bookmark and share the emergency and wildfire resources NTFPD has prepared: