NLTRA’s top 5 things to know right now - August 2022
Dear North Lake Tahoe community member, business owner, supporter:
I hope this finds you well, and that summer has offered opportunities for you to spend time with family, friends, and enjoy all that North Lake Tahoe has to offer.
I’m glad to report that our efforts to rebuild the North Lake Tahoe Resort Association — both from a staffing perspective and also by shifting our focus from destination management to destination stewardship and management — are on track. There’s a lot to be excited about in the days, months and years ahead!
We have hired three highly qualified local residents for positions on our executive leadership team, and have just one senior level position left to fill: Director of Destination Management. This role entails convening and collaborating with the TOT and TBID Advisory committees, as well as Placer County’s CAP committee to help move projects forward that benefit our community as it relates to workforce housing, transportation, stewardship, trails, infrastructure improvements and more. For more on this position and to apply, please click here.
With the senior positions on our team filled, we’ll soon be posting open positions that will work with each of these leaders in support of the NLTRA’s efforts. There will be more to come on this in the coming months.
I’m also happy to report the Drone Light Shows that were postponed from July 3 and 4 have been rescheduled and will occur over Labor Day weekend in both Kings Beach and Tahoe City. As was planned previously, a survey will be conducted after the shows to get community feedback to aid in future decisions about this new environmentally friendly alternative to traditional pyrotechnic shows.
You’ll also want to save the date for the Tahoe Prosperity Center’s 2022 Envision Tahoe Economic Summit. Scheduled to take place September 7 from 9 a.m. to 5 p.m., speakers include Elmy Bermejo, Regional Director for the Small Business Administration Pacific Region and Sheba Person-Whitley, Regional Director for the U.S. Economic Development Administration. You’ll also get funding ideas for your Tahoe business, details on workforce housing for locals, help create regional economic resiliency and more. Get your ticket HERE.
As always, if you have questions, we want to hear from you! Email us at firstname.lastname@example.org with your thoughts, suggestions or comments.
All my best,
NLTRA president and CEO
Welcome New NLTRA Staff Members
We are thrilled to welcome three new executive team members to the North Lake Tahoe Resort Association! They will help lead our efforts and fulfill our mission as a destination stewardship and management organization.
Kimberly Brown is our new Director of Business and Community Relations and will be working closely with local businesses and other community stakeholders to help our vibrant business community thrive while also serving as a passionate advocate for destination stewardship. She started July 18, and her responsibilities will include business and community advocacy, support and development services, and business educational opportunities. She will also have oversight of the NLTRA Visitor Information Centers and staff, as well as regional event sponsorship, and business association contracts.
We also have accepted offers from Director of Marketing & PR and Director of Finance candidates. We will share more about each of them in the coming weeks. They will start in their new roles in early September.
Martis Valley Trail Ribbon Cutting
An example of TOT funds being put to work to benefit our community, the Martis Valley Trail will officially open following a ribbon cutting ceremony on Tuesday, August 16 at 4 p.m. at the trailhead located in the Castle Peak parking lot at Northstar. The paved pathway will connect the Town of Truckee through Martis Valley to the Northstar Drive roundabout. A collaborative project management effort between Placer County and the Northstar Community Services District, the project incorporates protections for cultural resources and conveys the story of the Washoe Tribe’s rich history in the valley.
The project will ultimately become part of the Resort Triangle Trail, which, when complete, will connect the communities of Kings Beach, Tahoe City, Olympic Valley, Truckee, Martis Valley and Northstar. The trail will be paved and separated from highways and roads to maximize the safety and experience of trail users.
Drone Shows Planned Labor Day Weekend
The North Tahoe Business Association and Tahoe City Downtown Association have rescheduled the Drone Light Shows that were originally scheduled in celebration of Independence Day to Labor Day weekend. Enjoy the final concerts of the summer, followed by custom drone shows in Kings Beach on Friday, September 2 (music at 6:30 p.m., Drone Light Show at 9:00 p.m.), and in Tahoe City on Sunday, September 4 (music at 4 p.m., Drone Light Show at 8:30 p.m.). Alternate locations in Kings Beach and Tahoe City have also been identified for both shows in the event weather impacts the ability to host them over the lake. Join us for these community celebrations – let’s boogie on the beach and light up the sky!
Bylaws + Vote to Increase TOT Committee Representation
For the purposes of clarification to the North Lake Tahoe Resort Association Bylaws, the Board of Directors will be considering minor corrections to the Bylaws at their September 7, 2022 Board meeting to be held at the Tahoe City Public Utility District, 221 Fairway Dr, Tahoe City, CA beginning at 8:30 a.m. The proposed corrections are noted in a mailing with an attached copy of the Bylaws which were originally approved on May 18, 2021. Members are welcome to attend the meeting and provide their comments at that time. Members may also email their comments to email@example.com, which will then be forwarded to the Board.
Additionally, and separately, members will find a Bylaws Amendment Ballot in the same mailing. If approved, this Ballot vote will amend the NLTRA Bylaws to increase the number of TOT Committee seats from 5-7 to 11-13. This will increase the amount of community representation and diversity we have on the TOT Committee as we review and recommend housing and transportation to the Placer County Board of Supervisors with roughly $4M in annual funding. Please take the time to vote and return the Ballot using one of the options at the bottom of the Ballot no later than 5 p.m. on August 26, 2022. 10% of the Membership must vote to meet quorum, and 50% +1 of voting Members must vote to approve for the amendment to pass.
Sustainable Travel Marketing Update
As part of our ongoing efforts to promote sustainable tourism practices and support our business community year-round, the North Lake Tahoe Marketing Co-op has been running paid social media and in-market print advertising campaigns related to TART Connect, the Traveler Responsibility Pledge and fire safety initiatives. The campaigns align with peak in-market visitation and are designed to educate visitors and residents and encourage them to use TART Connect and implement responsible travel and fire safety practices when they are here.
PARTNER SPOTLIGHT: Visitor Information Centers
One of North Lake Tahoe’s “best kept secrets” is the power of its Visitor Information Centers. Over the last year alone, Visitor Information Center staff served nearly 44,000 visitors and provided over 32,000 referrals to area businesses.
The North Lake Tahoe Resort Association operates two visitor centers: Tahoe City and Kings Beach. In Tahoe City, the Visitor Information Center operates 364 days per year, offering directions, maps, information, brochures, and referrals to many of our local businesses. Visitors often inquire about hiking trails, lodging, restaurants, road conditions, water activities, mountain activities and events. In addition, Visitor Information Center staff manage a small retail store with 80% of its items from local vendors. A monthly rotating art wall also offers local artists a place to exhibit their work.
The Kings Beach Visitor Information Kiosk operates in the summer (late May to mid-September) and provides brochures, visitor guides and information to beach goers and visitors. Learn more about the benefits of becoming a North Lake Tahoe Chamber member and how the Visitor Information Centers can offer support at www.nltra.org.