News & Events

TBID Town Hall Meetings

Liz Bowling | 09.11.19

The North Lake Tahoe Resort Association (NLTRA) is leading an effort to form a Tourism Business Improvement District (TBID) in the North Lake Tahoe region. The TBID will fund the activities and mission of NLTRA, which will then free up $3.9 million of Transient Occupancy Tax dollars for workforce housing and transportation initiatives across the region.

“We have made an immense amount of progress on the TBID initiative, and have incorporated feedback from key stakeholders into the TBID plan,” explained Rob Kautz, co-CEO for the North Lake Tahoe Resort Association. “There are 109 TBID’s across California, which allow local businesses to control and direct where marketing funds are allocated. The NLTRA Board of Directors supports the formation of a TBID to expand business participation and create more equity in assessments.”

Four Town Hall Meetings will be hosted by the NLTRA to ensure the local business community has a clear overview on proposal objectives and an opportunity to ask questions. The next two meetings will take place in October at two north shore locations: Tuesday, Oct. 8 from 4-5:30pm at the TCPUD Board Room (221 Fairway Dr., Tahoe City) and Thursday, Oct. 10 from 8-9:30am at North Tahoe Event Center (8318 N. Lake Blvd., Kings Beach). Attendees will also learn about funding priorities, stakeholder support and the implementation timeframe.