Businesses and individuals that are not part of the TBID are invited to become North Lake Tahoe Chamber of Commerce members in support of our efforts to foster a continually thriving community. All members, regardless of TBID status, are entitled to all of the benefits NTCA members receive, including chamber benefits.
North Lake Tahoe Businesses and Residents Celebrated at 66th Annual Community Awards Dinner
The North Tahoe Community Alliance hosted the sold-out 66th annual Community Awards Dinner on June 1 to honor local businesses, employees, and community members for their accomplishments and positive impacts in the region. The event celebrated community vitality in North Lake Tahoe, with special recognition given to those who work tirelessly to make the region an amazing place to live, work and play.
Best Place to Work: Tahoe City Public Utility District
Commitment to Sustainability: UC Davis Tahoe Environmental Research Center
Business of the Year: Tahoe Dave’s Skis & Boards
New Business of the Year: Tahoe Wine Collective
Nonprofit Organization of the Year: Sierra Community House
North Lake Tahoe Lifetime Achievement: Roger Kahn
People’s Choice: Northstar California Resort
In addition, each of the event’s sponsors was asked to nominate their “Brightest Star” for recognition. Valued for their contributions to their employers and the positive impact they’ve made and continue to make in our community, the honorees included:
Keith Masuda, Auerbach Engineering 20 years of service
Becca Lefanowicz, High Fives Foundation
Doug Fagel, Homewood Mountain Resort
Grace Hubrig, Incline Village Crystal Bay Community & Business Association
Michelle Garcia, Mourelatos Lakeshore Resort
Kristen Parr, Northstar California Resort
Anna Atwood, North Tahoe Community Alliance 30 years of service
Kym Fabel, North Tahoe Community Alliance 25 years of service
As TBID and Chamber members, NTCA is offering you a photography opportunity to promote your business and to further the economic health of our business community.
This program offers the following:
At least 3 images of your business shot by a professional photographer
1-hour timeslot, scheduled and confirmed in advance
Full rights in perpetuity to the images, shared with the NTCA and Go Tahoe North
We recommend an exterior shot, an interior shot, and a shot of employees and customers interacting. You can use employees, friends, family, etc. as models. However, if your needs are different, we will accommodate you.
North Tahoe Community Alliance Launches With New Purpose
Formerly known as the North Lake Tahoe Resort Association, the organization’s name change reflects its commitment to destination stewardship and community advocacy
The North Tahoe Community Alliance (NTCA) has officially launched as the destination stewardship and management organization for North Lake Tahoe. Formerly known as the North Lake Tahoe Resort Association, our organization is changing its name to align with our mission to positively impact the economic health of the region, contribute to community vitality and promote environmental stewardship.
“The organizational shift we made over the last year presented an opportunity to align our name more directly with our revised purpose,” said Tony Karwowski, NTCA president and CEO. “Instead of purely marketing the region and encouraging visitation as the NLTRA did for 65 years, the NTCA’s efforts are now focused on promoting responsible travel during off-peak seasons, stewardship education, and collaborating with regional stakeholders to identify and implement solutions to issues that impact our residents, businesses and visitors.”
In addition to supporting the North Lake Tahoe business community by contributing to the maintenance of a vibrant, sustainable year-round economy, the NTCA’s role is to address key issues that impact the community. Through this lens, the NTCA will continue to seek out and advocate for local transportation and workforce housing solutions, visitor services, and tourism mitigation projects that can be funded by and leveraged with Transient Occupancy Taxes (TOT) and North Lake Tahoe Tourism Business Improvement District (TBID) assessment dollars.
The stewardship principles the organization is aligned around include:
Elevating the experience of Lake Tahoe for all
Honoring the region’s culture and history
Ensuring that natural resources are cared for by visitors and residents
Creating opportunities that support a balance for business owners, employees and residents
Engaging partners in collaborations toward common outcomes
GoTahoeNorth will remain intact as the brand used by the North Lake Tahoe Marketing Cooperative, the collaborative effort facilitated by the NTCA and Travel North Tahoe Nevada. It will continue to be used for consumer-facing outreach related to visiting North Lake Tahoe and the promotion of responsible travel.
The work of the NTCA staff is guided by a volunteer Board of Directors and committees comprised of local business owners and their representatives.
About the North Tahoe Community Alliance
The North Tahoe Community Alliance (NTCA) collaborates with regional stakeholders to support a vibrant, year-round economy that benefits residents, businesses and visitors of North Lake Tahoe. The organization also advocates for and funds local transportation and workforce housing solutions, visitor services, and promotes responsible and off-peak season travel with a focus on stewardship education. Governed by a volunteer Board of Directors and committees comprised of local business owners and their representatives, the NTCA is funded by a Tourism Business Improvement District (TBID) in contract with Placer County. Formerly known as the North Lake Tahoe Resort Association, the organization was renamed the NTCA in 2023 to align with its new mission.
