$50,000 in Special Event Marketing Sponsorship Funds - Available for 2021 – Apply Now! | NLTRANLTRA

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$50,000 in Special Event Marketing Sponsorship Funds - Available for 2021 – Apply Now!


We are excited to announce a call for applications for the 2021 Special Event Partnership Funding cycle.  The North Lake Tahoe Resort Association facilitates this program for annual special events in the North Lake Tahoe region. The total amount of funding available, among all recipients collectively, is $50,000.

Interested producers can find the application and additional information on NLTRA.org.

Navigate to the About tab and then click on the Documents Library. Once there you’ll see the following documents:

Applications will be accepted for events in the 2021 calendar year and need to be submitted no later than Friday October 16, 2020 to Katie Biggers, katie@gotahoenorth.com or dropped off in person at the NLTRA Offices.

If you intend to apply for funding please note the following:

  • Awarded funds must be used for marketing or PR purposes - they can not be used on operational costs.
  • Applicants will need to present their application to a selection panel on Thursday November 5, 2020.
  • Times will be assigned after the applications have been submitted.
  • Presentations will be approximately 20 minutes and could be conducted via Zoom if necessary.
  • Events must generate overnight visitors for at least one (1) Placer County lodging partner to be considered for funding.
  • Applications must be completed to the best of your ability to be considered.

Following the application and evaluation process, a number of events will receive funds through the program.  Funding will be awarded in early December 2020 after recommendations are accepted by the NLTRA Board of Directors.

Please reach out with any feedback/questions and please feel free to share this information with anyone else who might be interested!